Belfast-based Opus Retail Solutions proudly announces its partnership with HMV, providing the iconic brand with its cutting-edge Retail Manager software. This collaboration marks a significant milestone as Opus supports HMV in transforming the shopping experience at their newly reopened Dublin and Antwerp stores.

Opus’s Retail Manager software has been chosen by HMV to power its omni-channel fixed point of sale (POS) systems, ushering in a new era of speed and engagement for customers visiting HMV’s physical stores. Niell Robinson, Opus Retail Solutions Head of Retail Business, expresses enthusiasm about expanding the relationship with HMV into the realms of mobile and desktop POS.

“HMV continues to innovate as a brand, and we’re pleased to be broadening our relationship with them, beyond customer engagement and into mobile and Desktop POS,” says Robinson. “This is an important win for us in in-store omni-channel POS as we look to support leading brands in improving the consumer buying experience. It’s also a great example of how we work hand in hand with our customers building on the systems they already have in place.”

Recognizing the limitations of HMV’s legacy POS system in keeping pace with evolving customer preferences, Opus’s Retail Manager software offers a pioneering solution. The software allows HMV to retain existing hardware while upgrading to more reliable and state-of-the-art technology.

“Enhancing customer experience is incredibly important to OPUS as we know speed and reliability are key for a successful retail business,” says Niell Robinson. “Opus truly understands consumer behavior in a retail environment, and we are continuing to push the boundaries of what’s possible. That’s why leading retail brands choose Opus, and Opus is working with them closely on state-of-the-art technologies.”

One notable impact of incorporating Opus’s technology is a 10% reduction in fixed tills, enabling HMV to increase valuable selling space. Opus has seamlessly integrated its Retail Manager software with HMV’s loyalty system, facilitating a range of consumer promotions and the ‘Pure’ points-based loyalty scheme. In an era where customer loyalty is hard-won, this integration empowers HMV to provide targeted promotions swiftly and effectively.

Opus goes beyond the present collaboration, offering HMV a structured roadmap for future enhancements and developments, ensuring that their investment in mobile POS is future-proof. This includes integration with the latest payment technologies, allowing HMV to leverage future omni-channel innovations, such as self-checkout.

Opus Retail Solutions is excited to play a pivotal role in enhancing HMV’s in-store shopping experience, leveraging its expertise in retail technology to elevate the iconic brand to new heights. As consumer expectations evolve, Opus remains committed to supporting leading brands in adapting and innovating to meet the challenges of the retail landscape.